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When designing a Trade Show or Exhibition booth, we have to use a combination of art and logic. Designers always try to create colourful, complicated and sometimes expensive displays to illustrate their design talent however, along with looks; the booth should incorporate proper function too and that’s where the logic part comes in.
Before we get into design though, let’s examine in brief – what is a Trade Show (also called Trade Fair or Exposition or in short, Expo) and an Exhibition and the type of booths at such events. Trade Shows are targeted at a specific industry and the people involved in that industry whereas Exhibitions are usually open to the general public and can have a varied range of products and services on display.
Trade Shows offer an excellent avenue to advertise to a specific target-market segment and create brand-awareness. Exhibitions on the other hand can be an extremely powerful marketing tool to get your product or service in front of a larger audience and meet existing and prospective clients.
In general, a standard booth size tends to be 10 feet x 10 feet (i.e. 100 square feet in space) with larger spaces being in multiples of this, like 10’ x 20’, 20’ x 20’, etc. These are the typical types of booths sizes and their placement within a venue:
How much space is enough space?
As far as deciding on how much space you may need, the general rule-of-thumb is to provide around 40-50 square feet for each staff within the booth with about 30% of the booth space used by staff and the rest by your visitors maintaining around 10 square feet per visitor. Try to visualise yourself as a visitor and see if the space you have considered opting for would feel too cramped. To go to the other extreme, you don’t want unnecessary wasted space as that would just eat into your event budget and not provide sufficient ROI to justify the spend! Another important aspect is deciding on your marketing goal to help you choose which booth type would be most suitable for your purpose.
Is it for Direct Sales? Showcasing new products? Providing product demos? Doing video presentations? Networking and Lead Generation? Conducting face-to-face interactions? Having private one-to-one meetings?
When you visit a trade show or exhibition the first thing that catches your eye is most likely the designs of the booths especially if it’s a well-organised and well-thought-out spacing of each exhibitor. You don’t have to be the biggest booth there to get noticed. So how do you design your booth to ensure visitors at your next trade show/exhibition notice your booth? Let’s go through some excellent suggestions:
If you plan on participating at a Trade Show or Exhibition and are looking for a consultation, Eventsador can definitely help. Get in touch with us.
Some Best-Practice Tips
You have got to try the amazing Eventsador event app to provide your exhibitors a chance for better B2B and B2C interactions, easier networking opportunities and easier means to create partnerships.
Choose a location within the venue where there should be good footfall. Don’t cram too much into your booth allowing for enough space so people can move around without bumping into your displays. Maintain clear entry and exit areas.
To entice greater visitor numbers, use clear branding coupled with elements of useful technology. Subtle but effective lighting helps draw the eye in rather than people steering clear of the ‘disco’. You only have a few seconds in a sea of booths to grab a persons’ attention so make careful decisions and follow our tips to make the most of your presence at these events.