Copyright © 2021 Eventsador™. All Rights Reserved.
A Virtual Event is that where someone attends a session online instead of in-person. These kinds of events can be interesting and effective as long as certain strategies are followed. Whether it was an online exercise session, cooking class, webinar, dance party or conference; there is a possibility that some of these guidelines were not followed and hence unfortunately the event was not successful! Check them out and see where you may have gone wrong. Follow these tips so your future events reach greater heights of success and gain repeat customers.
7. No Connections Formed: most, if not all people attend events, whether virtual or in-person to connect with other attendees. If they are unable to connect and exchange contact info, it kind of defeats the purpose. Consider using an App that helps people make connections.
8. Distractions: did you have people moving about, strange background noises or people interrupting? Make sure to inform attendees to mute their devices during sessions when interactions are not required and to stop their video if they need to walk away for a few minutes. Some platforms give admin the control to mute participants so distractions can be avoided. For your Speakers too ensure distractions like moving objects are removed, provide good lighting and curate a relevant background.
9. Lack of Sponsorship: sponsors want a Return on Investment (ROI), same as you do. If they feel that the event is not managed well or not enough lead time is given, chances are not many people would attend the event. As such getting sponsorship for an event would be near impossible. Sponsors provide another avenue of marketing for your event.
10. Lack of Follow-Up: after the event was there any follow-up with all the participants to see what they thought of the event? Did the content provide them with new information? Was there something else they would like included for future virtual events? Would they recommend others to attend similar events? Follow-up also shows that you care but make sure you don’t harass them with constant emails or messages. Similarly don’t forget to follow-up with sponsors to find out their feedback on their ROI and any suggestions for improvement.
A Virtual Event may not replace an in-person event however in some cases it may be the only option. Think of the purpose of the event, how you want the attendees to benefit from it and by following the above simple guidelines you will be on your way to organising successful events online that benefit both you and your attendees!