Copyright © 2019 – 2024 Eventsador™. All Rights Reserved.
How to Benefit from using an Event App
What does an Event App do?
First and foremost, any technology that you
consider using should always make your life easier. Similarly an Event
Management App that you choose should help you with most, if not all of the
below issues that you may encounter.
Are you still using spreadsheets and Excel
to add in all your event data? Are you manually checking in attendees at your
events? Are your documents and flyers still being printed and handed out (only
to later end up in a bin)? Is your agenda accessible only if someone logs onto
your website? Are you unable to send real-time messages and updates to all your
attendees, speakers, exhibitors and sponsors? Are your attendees not getting
enough Leads out of your events? Are they still exchanging printed business
cards? Are the attendees lost when it comes to where a particular session is
meant to take place? Do you have people coming inappropriately dressed because
they were unaware of the dress code? Do you have people asking around for
details of the Wi-Fi access code or password? Are you only providing one
accommodation recommendation and leaving your attendees frustrated with a lack
of choices? Do your attendees have no common platform where they can share
their event photos or chat? Can your attendees create their own personalised
agenda? Do you struggle on how to keep everyone updated if there is a change in
the agenda or any part of the event?
Should I use an App?
If all those reasons above are not enough, when
you consider any Business event, the main purpose of it is to network, gain
contacts and make connections. If attendees are unable to do that effectively,
the event will not be a success and you will end up with less repeat customers
for your next event.
The App is an easy way to go ‘digital’ and
upgrade your event experience. Attendees should be able to easily connect with
anyone at the event by browsing through the list of attendees, speakers,
exhibitors and sponsors and sending connection requests. If they meet a person
face-to-face, they should be able to scan the other persons’ QR code and
automatically have the details added to their contacts rather than manually
typing them in.
The more connections people make, the
greater the chances of business deals taking place during or post-event.
If everyone has different devices...how can
this work?
If you are planning an Event, we can help with our amazing Event App. Let's Schedule a Demo
How can I increase Retention?
Why would someone come back for your next
event if they didn’t gain anything from this one? It’s as simple as that!
Improving attendee engagement with chat,
sharing and giving everyone a genuine chance to make connections all on one
platform will improve retention and have people coming back for more as they
are able to perceive the value in attending your event.
Being able to directly chat with Speakers
to gain further insight is a value-add that would not be possible in person due
to the sheer number of people wanting to do the same in a limited time frame.
With an App they could do that even after the event giving everyone a chance to
communicate, collaborate and interact.
Can it enhance the check in process?
Have you attended an event only to stand in
line for ages because everyone arrived at the same time and the check in
process was really disorganised and slow?
An App should make this process simplified
and quick. It should allow the organiser to check in registered attendees by
name or by simply scanning a QR code. Ideally it should also provide lists of how
many attendees have already been checked in and how many are still to arrive.
Can an App save me Money?
For pretty much any event, you end up
printing so much marketing collateral, handouts, newsletter and other unnecessary
paper that ends up being left behind by attendees or ends up in the bin once
they leave. How much time and money do you spend on designing, editing and
printing all that?
Instead, with an App you should be able to
upload virtual documents, banner ads for sponsors, newsletter and marketing
flyers so everyone can access these at any time and all without toxic inks,
paper wastage or adding to a landfill.
What about Analytics?
Data is king! Using a product or App is all
well and good but if there are no metrics to measure usage or adoption, it
doesn’t show if it was worth the introduction. The App should be able to provide
reports related to Leads generated from an event to see how engaged the
audience has been and App adoption percentage with an option to send reminders
to those who may have not yet downloaded the App.
The ability to make it effective for
Sponsors & Exhibitors
When attending events, it’s not always
possible to physically visit each and every booth or breakout session. Having
all the sponsor and exhibitor details in an App will make it easier for
attendees to browse through and see with which business it makes more sense for
them to connect. Sponsors and exhibitors should be able to put up banner ads,
offers and relevant links on their page within the App. This would drive up
Leads and provide them with enhanced ROI making it a success for both attendee
and sponsor/exhibitor.
Final Thoughts
If you have never considered using an Event
Management App before, seriously consider it now. You may still ask ‘why?’. The
simple answer is because you want to be at the cutting edge of going digital to
enhance the customer experience. Change can be challenging at times but if you
don’t make the effort to provide the best to your customers, someone else will.
See how we can help to enhance your next
event and make it more interactive. The Eventsador Event Management App can do
all that and more whether before, during or after an event!